Marketing for Small Businesses

In this course you will learn the fundamentals of marketing—market research, customer segmentation, the marketing mix, and more.

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About the Course

This course is created by Udhyam Learning Foundation - a not-for-profit organisation that is working towards empowering micro businesses and independent entrepreneurs to scale their businesses and enhance their own means of livelihood. Their vision is for every entrepreneur to flourish economically & socially, with reduced barriers to opportunities.

Through this course, you will learn:

  • What marketing is, its importance, and how you can utilise marketing towards your specific business goals
  • What your business can do to identify different customer groups & best market your products to them
  • Learn about - research on customer & competition, customer Segmentation, and framing the marketing mix

By the end of this course, you will know how to do market research to better understand your customer groups. You will understand how you can categorise your customers into sub-groups based on commonalities and then be able to do targeted marketing to the sub-groups you prioritise to achieve your business goals.

As you go through the various stages of the marketing process, the course will walk you through an example, so you can understand the practical use of these principles.

You will also be able to, step-by-step, fill out your marketing strategy document. While the one you fill out through the duration of this course will be for practice, it will better equip you to subsequently do all the groundwork and fill it out for your business.

Visit Udhyam Vyapaar Foundation website here.

Course Curriculum


  Marketing for small businesses
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
This course is a completely self-paced online course - you decide when you start and when you finish. The course is approximately 4 minutes long. Take the quiz at the end of the chapters to proceed, Also make sure to complete the task and take the final quiz at the end of the chapter to unlock your certificate. Note: Please click on the "complete and continue" button on the right top of the page to download the certificate.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We value your time and understand your needs. If you are unsatisfied with the content on mojoVersity, please write to us at [email protected]. We are open to taking your recommendations and suggestions.
Who is the course provider?
This course is created by Udhyam Learning Foundation - a not-for-profit organisation that is working towards empowering micro businesses and independent entrepreneurs to scale their businesses and enhance their own means of livelihood. Their vision is for every entrepreneur to flourish economically & socially, with reduced barriers to opportunities. Visit the Udhyam Vyapaar Website here - https://bit.ly/UdhyamVyapaar Watch this video to discover their work - https://bit.ly/VyapaarIntroVideo
How to download my certificate?
You can download your certificate only if you have taken the quiz at the end of the course. Unlock your certificate by completing all the chapters, the tasks given in the chapters, the quiz questions and the final quiz.

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